Anti-Kickback, Fraud, Stark, and Marketing – Where are the Landmines?

Description

This webinar will provide an in-depth understanding of the Federal False Claims Act, Federal Anti-Kickback and Stark laws, and discuss how marketing activities can trigger either or both. It will also provide the basic building blocks you will need to develop and maintain your company’s precious commodity – your reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.

BACKGROUND:

The AKS is alive, still with us and as viable as ever. The Statute provides that the offer or payment, as well as the solicitation or receipt, of “any remuneration” in exchange for referrals of any good, facility, service, or item for which payment may be made in whole or in part under Medicare/Medicaid is prohibited.

Recent cases and/or enforcement actions involving Anti‑Kickback Statute , violation of which has been held to be the basis of an action under the Federal False Claims Act, (“FCA”) raise serious concerns regarding compliance issues with hospital, physician practices and other healthcare entities.  Recoveries under the FCA are at an all-time high, and the percentage of actions involving healthcare organizations has been increasing at exponential rates. The same goes for Stark, the federal anti-referral legislation.

Recent cases and/or enforcement actions involving the False Claims Act raise serious concerns regarding compliance issues with hospital, physician practices and other healthcare entities. Recoveries under the FCA are at an all-time high, and the percentage of actions involving healthcare organizations has been increasing at exponential rates.

AREAS COVERED IN THE PRESENTATION:

• Federal False Claims Act
• Federal Anti-Kickback Statute
• Federal Anti-Referral Law (Stark I & 2)
• Introduction to basic compliance as an effective tool.
• Case study about an organization and how their marketing efforts exposed the organization to vulnerabilities.

WHY SHOULD YOU ATTEND:

This webinar will provide the basic building blocks you will need to develop and maintain your company’s precious commodity – your reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.

On completing this webinar, you will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company’s marketing efforts exposed an organization to many vulnerabilities.

This session will benefit all functional groups who have data protection responsibility, marketing responsibilities, or need to understand the basics of compliance.

WHO CAN BENEFIT:

• Hospital executives, particularly CEOs, COOs, CFOs, CNOs, and CMOs,
• Physicians,
• Physician practice managers, and
• Other healthcare provider executives.